Incash
UI/UX Designer · Web app, mobile app, marketing website · Fintech / Employee Financial Wellness · January – October 2022
incash.africaIncash was built from scratch to give employees access to salary advances, repaid in installments or in full, removing the wait between need and payday. Built under three constraints: a fixed delivery timeline across three surfaces at once, an already-established brand system (color and typography set before design work began), and a small team — one UI/UX designer working directly with the UX Lead.
Usability testing happened mid-process rather than purely upfront, so the design evolved in response to real friction. Three distinct user types had to be designed for on one platform: employees requesting advances, employers managing them, and admins overseeing the system.
- Typography
- DM Sans and Inter used together for consistency, legibility and mood across all three surfaces — both built for screen legibility at the range of sizes a product spanning mobile and web actually renders at.
- Color
- Followed Incash's established brand guidelines. The design job was applying that system intuitively across new interfaces, not originating a new one.
- Onboarding
- Onboarding and interface introduction were designed directly, since three different user types on one platform made a clear first-run experience critical rather than cosmetic.
Process — working within a fixed base
Ideas were proposed and redesigned to stay consistent with the existing brand and technical scope, rather than choosing between open alternatives. The creative range came from how the system was applied, not from re-opening decisions that had already been made.
Business and technical trade-off decisions — timeline versus scope, feature sequencing — sat with the UX Lead and Product team, not the design role directly.
No usage metrics available. Concretely: Incash was delivered as a complete product across web app, mobile app and website, from scratch, under a fixed timeline and brand system, with usability testing directly shaping onboarding for a three-sided user base.