Williams
Olayemi Martins — Brand Designer & Frontend Developer
Brand Design · Frontend Development · Media Production
Lagos, Nigeria.
Design that communicates.
Code that ships.
Work that matters.
I'm Williams, a Graphic Designer passionate about helping brands communicate with clarity, consistency, and purpose. I specialize in crafting visual identities and design systems that not only look distinctive but also build trust, tell compelling stories, and leave lasting impressions.
I enjoy the messy, iterative side of the creative process—exploring ideas, challenging assumptions, refining concepts, and discovering what truly connects with people. Every project is an opportunity to create work that is thoughtful, functional, and meaningful.
I approach every design with a sharp understanding of both brand strategy and visual communication, creating identities that resonate with audiences and stand out in competitive markets. For me, great design goes beyond aesthetics—it's about building experiences that strengthen brands and create lasting impact.
A decade of practice.
- Apr 2025 — Sep 2025
Marketing Designer · MASAI Communications
Lagos · Remote- Spearheaded visual design of multi-platform communication materials for MASAI socials, enhancing brand presence across Instagram and Twitter.
- Directly authored high-stakes deliverables including investment pitch decks and cinematic video content.
- Established and enforced design systems to ensure rigorous visual consistency across all brand assets.
- Nov 2024 — Mar 2025
Marketing Designer · Getcrib
Lagos · Remote- Optimized UI/UX workflows by designing compelling visuals and app feature walkthroughs that simplified rental automation.
- Produced engaging promotional videos and feature demos, leveraging storytelling to drive user engagement.
- Collaborated with marketing teams to maintain a cohesive brand identity across all digital marketing assets.
- Oct 2023 — Apr 2024
Visual Graphic Designer · Mytherapist.ng
Lagos · Remote- Designed focused user interfaces and graphic visuals that increased accessibility to mental health support.
- Created educational video content and GIFs, utilizing motion graphics to reinforce the platform's mission.
- Developed intuitive digital experiences through flyers and social media content to promote mental wellness.
- Jan 2022 — Oct 2022
UI/UX Designer · Incash
Lagos · Remote- Partnered with the UX Lead and product teams to deliver a fully functional web app, mobile app, and website.
- Utilized usability testing and user feedback to identify and resolve critical design challenges.
- Contributed to the end-to-end design lifecycle, from wireframing to high-fidelity prototyping and launch.
- Jul 2021 — Nov 2021
User Interface Designer · Jobhut
Lagos- Designed visual solutions that enhanced product aesthetics and overall user experience.
- Liaised between design and engineering teams to ensure seamless implementation of UI functionality.
- Crafted brand-aligned visuals that supported mission-critical objectives in job market creation.
- Oct 2018 — Feb 2019
Lead Graphic Designer · Victorious Tech
Lagos- Led creative direction for high-quality visual and print designs, managing projects from concept to delivery.
- Delivered diverse marketing materials, ensuring consistent brand identity across various industry publications.
- Leveraged impactful visuals to strengthen customer engagement and brand recognition.
- May 2018 — Sep 2018
Visual / Print Designer · Comtech Systems
Lagos- Developed sophisticated print and digital assets using industry-standard tools like Adobe Illustrator and Photoshop.
- Executed on-demand visual designs for diverse sectors, maintaining high standards of creative precision.
- Jan 2018 — Apr 2018
Visual / Print Designer · Mercab Prints
Lagos- Managed production workflows with printers to ensure top-tier quality for physical visual deliverables.
- Provided creative guidance and brand identity expertise to ensure collaborative project success.
- Translated core brand values into compelling, trend-forward designs that resonated with the target audience.
Brands, products, and stories
built with intent.
A tight cross-section of identity, product and marketing work — each with its own case study. The full client list lives on the archive page.
Micro-tools for
real friction points.
Small, sharp, browser-based tools built to solve problems I kept bumping into. No sign-up. No bloat. Just the thing that needs doing.
What I work with.
Learning never stopped.
B.Sc. Mass Communication
Diploma, Graphic Design
Frontend Development
AI-Assisted Product Development
Orchids (Buds)
Claude
ChatGPT
GitHub Copilot
Gemini
Google Ads Display Certification
Jobberman Soft Skills Course
Cybersecurity
Got a project?
Let's talk.
Available for brand design, frontend development, creative consulting and collaborations. Based in Nigeria — comfortable working with clients globally.
Questions I get,
answered plainly.
Who is Williams Olayemi Martins?
Williams Olayemi Martins is a Nigerian visual designer, brand designer and frontend developer based in Lagos. He works across brand identity, UI/UX, video production and frontend engineering, and has built four browser-based micro-tools.
What services does Williams Olayemi Martins offer?
Brand identity and logo design, UI/UX design, frontend development with React and Tailwind, video production and motion design, and creative direction for marketing campaigns.
Where is Williams Olayemi Martins based?
Lagos, Nigeria. He works remotely with clients globally.
What tools has Williams built?
Scrapely, Screenshot Studio, ImageSqueeze and Pocket QR — four lightweight, browser-based micro-tools available online.
Does Williams work with international or remote clients?
Yes. Williams is remote-first from Lagos and has shipped work for clients across Canada (Zaytrix Modeste, Zaytrix Mgmt. & Tech Group), the United States, and multiple African markets. The workflow is async-friendly, with clear check-ins across time zones.
What industries has Williams designed for?
Fintech (Incash), real estate and proptech (Caretaker Pro, Getcrib), fashion and e-commerce (Zaytrix Modeste, Juliet Moses), Web3 and education (Moon Republic), legal and business services (Zamack Consults), construction and interiors (Frauwa), health (Mytherapist.ng) and consumer packaged goods (Vana, Rebound).
Does Williams offer web development alongside design?
Yes. Williams builds production frontends in React, TypeScript and Tailwind, and has shipped four browser-based tools end-to-end. Design and build can stay in one hand when a project calls for it — no handoff friction between how something looks and how it ships.